3 Rising Trends in Social Media
Social Media continues to evolve and change at a frantic pace with the major social platforms always innovating and evolving which can make it difficult for businesses to keep up with the latest trends.
Here are three of the main rising trends which you can see across the main social media channels such as Facebook, Instagram and Snapchat.
· More Live Streaming
Only last year, Facebook came up with the revolutionary concept of Live Videos and attracted almost 14% of marketers to being adopting this channel for reaching their followers and potential customers. In 2017, more than 40% of marketers are planning to or have already used live streaming for live interaction with all their audience. Seeing the success of Facebook Live, , other social media platforms like Instagram have been quick to adapt to this change and they introduce the Live Video feature towards the end of 2016. In 2017, Live streaming continues to grow bigger and bigger and marketers use it to stream product launches, their latest promotions, up and coming events, Q/A sessions etc., to gain more engagement with their audience.
· More Focus On Expiring Content
Snapchat were the first to use the unique concept of ephemerality/transitory and gained popularity among the youth for its 24 hours existing videos. This expiring concept has become increasingly popular over time and more and more social media platforms are introducing this concept of showing stories for a particular time before removing it forever. Facebook stories, Instagram stories and now even WhatsApp Stories have become the rising trend among marketers this year. Expiring content plays with human psychology by creating a sense of urgency in the minds of the user and encouraging them to act faster.
Increased Use Of Social Commerce
The trend of social selling continues to grow in 2017, with more and more social media platforms like Facebook, Pinterest, Twitter and now even Instagram allowing instant purchase and other social commerce activities on their platforms. E-commerce platforms like Ewcid and Shopify are making Social Commerce easier by allowing business to integrate their store with these social media selling channels.