Advertising on LinkedIn
March 28, 2018
Webcraft have never relied on only one way of promoting our business - We use a no. of different channels from networking, social media adverts to SEO and Word of Mouth. One medium for raising awareness for our business which we have overlooked until recently is LinkedIn. If you’re business is purely selling to end users it may not be as beneficial a tool but for B2B businesses, LinkedIn can be quite effective and ads can be set up within minutes.
There are a no. of reasons why advertising on LinkedIn can help your business:
- Helps creates awareness about your brand
- Increase the reputation of the brand
- Reach decision makers whether CEO’s of Fortune 500 companies or Small Business Owners
- More professional platform to advert than other social media channels
With more than half a billion members and multiple ad formats, LinkedIn is becoming a great medium for promoting content. If you are a small to medium size business and want to sell to decision makers, LinkedIn is the perfect place to be.
According to studies, more than 80% of the leads generated for B2B companies come through LinkedIn.
LinkedIn especially works well for real estate, education, finance, publishing industry etc. With the right targeting, a business can increase their visibility and possibly generate leads.
You can read through case studies, take Virtual Masterclasses and find out more by checking out LinkedIn's Ads page.