March 28, 2018
In layman's terms, Backlinks are links from around the web which are directed towards your website. For example, if your business and your website gets published in a local directory or on a media publication, this will qualify as a backlink as it links back to your website.
Backlinks are highly valuable for SEO and they are considered a vote of trust and confidence to Google and help determine if it’s more trustworthy than other websites ranking in your particular niche. The no. of backlinks to your website is the crucial metric when evaluating your backlinks strategy. It’s the quality of the backlinks. The more established and trusty worth the referring domain is the better.
Here are a no. of factors which are taken into account to determine the significance of your links:
- Backlinks from High PR websites: PR stands for PageRank - in a nutshell, the higher your referring domains are ranking in Google and other search engines, the higher their weight of importance with evaluating the strength of your backlinks.
- Type of website:the best website types to get quality backlinks is blog, journalism, education or other similar sites which have high reliability. These can sometimes be hard to attain for new, recently established companies. Directories and social media may not be as strong quality backlinks but they are a lot easier to set up and can still somewhat help improve your website’s visibility.
- No. of backlinks: If you have backlinks from a referring domain which has a high no. of links to other website, this may prove problematic. For a relatively new, unknown domain, this may raise flags as your backlink may not appear genuine. However, this may not be an issue for an established referring domain with other variables which make it a trustworthy source.
There can be a lot of work involved for a new business to compete with established companies in their niche who have built up significantly domain authority and trust over the years but significant improvements can be made overtime with the right backlink strategy in place.
If you are looking to improve your businesses SEO ranking by creating a backlink strategy for your website, then don’t hesitate to send us an email.