Benefits of Google Adwords
March 28, 2018
Google AdWords allows you to create online ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, which essentially means you have to pay every time a visitor clicks your ad.
Although it can be a very effective Marketing channel, we recommend a healthy balance of marketing channels, including organic search, email marketing social media and other lead sources. Depending on your business, even traditional methods such as networking can be highly effective.
AdWords Is Measurable
In comparison to traditional marketing channels such as TV or magazine advertising, digital marketing is highly measurable, and AdWords PPC is one of the most measurable online advertising channels. It can sometimes be difficult to make exact measurements in SEO and it can be hard to fully determine which specific actions affect an increase or decrease.
AdWords Is Faster than SEO
Although SEO is usually a better longer term investment for your business, for new businesses and websites, it can take months to see results from SEO. AdWords is a great workaround for new businesses who don’t have months to wait around for new business. Alongside set up good quality SEO (which you will see the results of over time), you can put resources into an AdWords campaign in the meantime and start getting impressions and clicks straight away.
Easier to implement than SEO
Once Google Adwords campaigns are built and in place, they can require less effort to maintain than maintaining SEO. There is a lot involved in SEO from continually keeping up with the latest SEO trends, creating backlinks and new keyword rich content. Adwords has less contradictory information out there and less grey areas, so it can be easier to understand and learn.
If you are interested in setting up Google Adwords campaign for your business, feel free to reach out to us - We are certified in Google Adwords and have experience managing successful campaigns.