E-Commerce Mistakes Part 2 - Improve your Online Store
March 28, 2018
With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in eCommerce sales. For businesses employing less than ten people this percentage could be even lower and it is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets.
· Not Collecting Customer Information
Not collecting their contact information would prevent you from creating targeted ad campaigns for effective marketing. By collecting info from the day of launch about customer choice and shopping pattern, you can then offer a personalized customer experience.
· Lengthy And Confusing Checkout
In many cases Startups ask too much from the online buyer at the time of checkout. This makes the checkout lengthy and confusing for the consumer. The consumer wants to have a smooth checkout process to place order for their product from the shopping cart. In addition to that, not providing guest user checkout can make the consumer leave the semi-loaded shopping cart as it is.
· Underestimating Analytics
For Newcomers to E-commerce, Google Analytics can help in measuring the performance of your website and online store so you know what’s working in your favor and what is not. Analytics helps you get an insight on your site’s performance by telling about unique views, page views, the number of users, returning visitors, time spent and much more. Not utilizing Analytics would mean that you are aiming all your marketing and SEO efforts in the open air without really knowing the response they are creating.