How to build up your Google Reviews
March 28, 2018
When it comes to online sales and generating new business through your online presence, one of the key components for converting interested website visitors to customer is trust and the best way to build trust for your brand can be through building up positive reviews from happy customers.
This helps convey how effective your business has performed in the past when it comes to satisfying your customers needs and can be the deciding trigger in a customer’s decision making process.
Here are 4 ways you can build up and manage your reviews on both Google and Social Media:
1) Ask your customers
It’s vital to let your customers know that their opinion is a huge contribution to the way you do business. Ask your customers for feedback at multiple points of contact with your business, and encourage them to share their experience online. If you’re a small business trying to take off in a new location, and your customers leave the business happy and satisfied, they will be more than happy to give a helping hand.
2) Promote your Google and Facebook Reviews page through social media
One of your customers main ways of keeping up to date with the latest news and development of your business is through your social media channels so these are great platforms for prompting your customers to leave reviews!
3) Respond to existing reviews
Once your customers begin leaving reviews, make sure their efforts are rewarded with your attention. There are some useful free apps out there such as Reputology which provides you with updates so you can monitor all reviews coming in through Google, Facebook and more, and help you respond to every one of them.
4) Include a CTA on your website
We mainly tailor our websites with usability and call to actions in mind. Including a call-to-action button in a prominent spot on the homepage. Encouraging people to share their experience on one of your review pages is an easy way to help build trust for your brand.