How to choose the best Web Design Agency
March 28, 2018
Choosing the best agency to design your website can feel overwhelming as there are so many options out there and for many small businesses, introducing a new website can be a big investment, so it isn’t a decision to be made lightly.
Your design becomes the face of your presence online. It will be a 24 hour advertisement and sales funnel for your business and it’s often the first point of contact with potential customers.
To help your business make a smarter, more informed decision, here are five key factors to help you choose the perfect web design agency for your business:
1. A Proven Track Record
A proven track record will help ease your mind and give you valuable insight into an agency’s true capabilities.
One of the best ways to do this is by checking out the portfolio on the agency’s website and also any reviews or testimonials provided by previous or existing clients. Agencies should be open and transparent about previous projects and previous clients experiences, displaying their successes proudly.
2. Conversion-Oriented Design
We all love to have a website which looks beautiful and modern, but these aren’t the only objectives you should have in mind for your website. There are other intended purposes: building relationships and trust with visitors and convincing them to become paying customers. It’s essential your site not only looks great but is functional easy to use and helps your business generate leads.
A great agency will have detailed conversations with you to determine your website’s intended purpose. They will recommend strategies and design elements accordingly in order to maximize your website’s return on investment.
3. The Right Mixture of Expertise
This can be difficult to find as there are web design companies out there with designer with fantastic design skills with only a small amount of marketing or business skills, for instance.
A truly balanced team – one with the right mix of skills and expertise to help you navigate the complicated world of design, business and marketing expertise, and more – is hard to find.
Once found, this can save you both time and trouble as you can avoid having to hire out different aspects of your project.
4. Responsive Design
As technology evolves, so does the way users interact with technology and over the last no. of years we have seen a huge percentage of users access the web from devices like smart phones and tablets.
It’s crucial that your websites will adapt for whatever device it is being viewed on because no business should lose potential customers interest simply by browsing a website on one of the newer devices. Especially, given the fact you sometimes only get one chance to connect with a visitor and people’s interests and attention can be lost more easily than ever before. If they land on your website via a device and it isn’t optimized to display properly, the majority will leave within a matter of seconds.
The best agencies understand the value of responsive design, and they have experience implementing it for their clients. Take a look through the agencies portfolio to make sure this is reflected in their track record.
5. Custom Strategies Tailored to Suit Your Budget
In some cases, web design clients can be unclear about their budgets when initially consulting agencies. They state their requirements and expect the agency to quote a price, which often comes back out of line compared to what the client can afford.
Get clear about your budget first before reaching out. Quality agencies will respect your budget requirements and make recommendations about how to make the most of it.
Thanks for taking your time to read this article - if we are an agency you may be interested in working with in the future, feel free to contact us on 085 205 8262 or email us on firstname.lastname@example.org