How to improve your Websites Conversion Rate
March 28, 2018
Do you know your website’s conversion rate? Increasing your conversion rate from 1.5% to 3% would double the no. of leads/sales through your website, while majority of businesses don’t take the importance of tracking conversions into account when planning out the construction and design of their website.
In this article, I will be measuring Conversion Rate as Leads Generated/Products Sold divided by the no. of unique website visitors. Sometimes we see conversion rate measure by session, but that can dilute the impact returning customer can have in boosting your conversion rate. These are 4 Key Elements which can dramatically help your website’s conversion rate.
Usability - The easier you make it for visitors to go from initially entering your website to contacting you the better. The more complicated you make it the more likely you will increase your website’s bounce rate and see potential customers leaving your website. Having attended many Usability Fix Seminars from one of our previous ventures (where we built and launched a mobile fitness app), we understand first hand how critical it is to ensure you keep things as simple as possible to keep users engaged and interested.
Constant Measuring - With the wealth of analytical tools such as Google Analytics and HotJar available for businesses to measure the performance and the effectiveness of their sales funnels, you can now make smarter decisions in real time as to what changes need to be made to your website based on how visitors are interacting and behaving on your website. This can allow you to make frequent changes to your website’s usability and call to action so you can further increase conversions.
Automated Emails to customers who have reached a certain stage of have added products to cart but haven’t followed through on their purchase. Sending follow up emails to reminder customers can significantly increase the conversion rate of your website or online store. You can read more on this here(Insert Link). This can increase conversions by roughly 15% so this is definitely worthwhile if you have a decent volume of traffic, email signups and abandoned carts.
Retargeting - Retargeting can be set up using a range of different advertising platforms, the most popular being Facebook, Google Adwords and AdRoll. Wonder what Retargeting is? Ever visited a website and then see an add for that particular company or website that same day? Well, that’s more than likely retargeting. Retargeting campaigns specifically targets past visitors to your website and the average cost per click in most cases is significantly lower than traditional advertising campaigns as you are already targeting a warm audience. There many blogs and studies which show that Retargeting can double or even trouble conversion rates which highlights it’s importance. Here’s a couple of interesting articles below:
We place a high emphasis in improving our website conversion rates and have seen our own website’s conversion rate double in the last 6 months, due to making changes to usability and call to actions based on our findings. We’ve also helped a client recently improve their conversion rate from roughly 1% to close to 10% within a matter of months. So if you are looking for help in increasing sales and leads through your website by improving your conversion rate, why not contact us today.