How to Showcase your Online Store's Products
March 28, 2018
In order to get the best out of your online stores, it’s important to create a convertible product page where you can turn your window shoppers into customers. Here are three key ways to grab website visitors attention and attract them to make that purchase!
High Quality Product Photography: the standard of product images used help reflect the quality of your products. High resolution photography can also help show your customers your products in high level of detail.
Well Written Product Description: A well-written product description explains the benefits of the product and help convince the customer that they want your product. It’s important for your product description to grab the visitors attention because it can easily attract them them to place an order.
A call-to-action that stands out: A clear call-to-action serves one purpose: getting your potential customers to the checkout more quickly. It should be instantly visible on the product page. Having your “Add to cart” button appearing just under the product’s price helps attract customers to make a purchase.
It’s also critical that you measure the performance of your product page by implementing analytics so you can see your pages vital metrics including Page visits, drop offs and the most important one of all, the conversion rate of your product pages i.e. the no. of visitors who go ahead and complete a purchase.
If you’re not already carrying out the above steps on your website’s product pages, we strongly recommend you implementing these straight away so you can start increasing your online stores sales.