Improve your SEO Ranking
March 28, 2018
In 2018, Search Engine Visibility should be an integral part of any businesses market strategy. Once set up correctly and maintain the right way, this organic marketing channel can trump the majority of paid channels over time. One of the key ingredients to a successful SEO campaign is patience. We’ve experienced first hand the compounding effect a good SEO strategy can have on your business over time.
Here’s a look at a long established Dublin business who have been operating for close to 10 years who’s SEO has grown substantially over the last 18 months. We began working with them in the second half of 2016 (October to be precise) when they were bringing in circa 50 monthly visits organically.
We carried out an SEO audit and analysed both their competitors and keywords. Based on our findings, we created a list of SEO tasks to carry out so we could help boost their website ranking. After their monthly traffic dipped lower than 30 organic visitors in Feb 2017, things began to improve - by the beginning of the summer, we were hitting triple figures for the first time thanks to their website now ranking in the top 3 for a no. of different keywords related to their niche.
Their monthly traffic has continued to grow and in the last 6 months, their website is attracting 150+ monthly visitors organically - That’s an impressive 200% increase in organic traffic over the last 12 months. (Please note that the dip for Jan you see above is due to us being only a week into the New Year)
It’s also important to note the percentage of visits which come through organically compared to other traffic channels such as social media and paid traffic which many business owners and digital marketers consider the most effective ways of bringing traffic to your website.
In 2016, Organic Search only amounted to 27% of all traffic to the website.
However, the percentage of website visitors through organic search rose from 27% in 2016 to an impressive 72% of all traffic in 2017.
This has also resulted in a 150% increase in monthly inquiries in 2017 which is great to see as it results in a great return on investment for Digital Marketing Strategy.
If you are look to improve your website's ranking, increase the no. of organic visits to your website and inquiries, contact us today and we can generate a free SEO report - We can then analyse our findings and carry out a Keyword and Competitive analysis so we can advise you on how we can improve your website search ranking.