LinkedIn Inmails Explained
March 28, 2018
Sponsored InMail Ads look just like a regular email and present the opportunity to marketers and business developers to send personalised messages to their target audience. The InMail ads act as an Email Marketing Campaign, which is sent to the target audience’s LinkedIn inbox, without having to acquire their email ids. The best part about this feature is that it has 100% delivery as the emails are sent only to people who are active on the platform when it is being sent so no bounce rate and undelivered emails.
InMail ads are a fantastic way to showcase your business, your product/service, branded content, webinars and promote content downloads such as ebooks and infographics.
With the Sponsored InMail ads, you can target a variety of target audience relevant to your business just like the lead ads. The ads are only sent to a user once in 60 days so it eliminates the question of spam
Here are some best practices for creating InMail ads
- Use a catchy subject line
- Personalise your greetings and target audience by the first name
- Use compelling text and visuals
- Use relevant target audience
- Use a powerful call to action
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