SEO Tips: Long Tail V Short Tail
March 28, 2018
For newcomers to SEO who are trying to get their head around the different terminology related to SEO, here’s a synopsis of what both Short Tail Keywords and what Long Tail Keywords are and which method is more effective for your business.
Short tail keywords are 3 words or less. Examples include: “web design,” “online store,” or “package holidays.” Short tail keywords are also commonly referred to as “head” terms. They may be the first thing you think of when you are deciding where to go to eat (“Mexican Burritos,” “Fish and Chips”) or where to travel to (“Kos, Greece” “Catholic church”). Searches with Short tail Keywords then to be a lot less specific as they have less keywords in them.
Long tail keywords consist of keywords that are more than 3 words. As you probably suspect, these tend to be a lot more targeted and not as broad. In some cases you may not bring in as much search traffic from long tail keywords than as short keywords but the traffic you do bring in is usually more targeted and ultimately leads to be a better conversion rate.
Examples of long tail keywords include: “web design and digital marketing agency” “shopify online store designers dublin,” or “two week package kos greece.” It goes without saying, long tail keywords are a lot more specific than short tail keywords; thankfully if implemented correctly, this can work in your favour.
There are benefits to both long tail keywords and short tail keywords, however from my experience I believe implementing a long tail keyword strategy is the best method for success. Although, Short tail keywords can bring in larger volumes of impressions, this usually results in higher competion.
Here are some reasons why Long Tail Keywords can be a better option than to use Short Tail Keywords:
- Less competition
- High volume of traffic
- Better targeted traffic
- Higher conversion rates
- Long-tails already include your head words
- Effective for highly competitive niches
According to Raventools, the top 10,000 keywords only make 20% of all search volume, with 70% coming from highly specific keywords containing 4-6 words, which sheds some light onto why I believe Long tail keywords can be instrumental in bringing targeted traffic to your business.
If you are looking for advice on how to carry out keyword research for your business and implement a keywords strategy, feel free to contact us.