SEO Tips - Meta Description Explained
March 28, 2018
Ensuring your Meta Description is rich with relevant keywords to your business is vital for your SEO strategy, but some of you may ask what exactly is a Meta Description and can it benefit my business.
Meta descriptions, in a nutshell are HTML attributes that provide clear and concise summaries of webpages. These range in length from one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP). However, depending on the Google users search query, Google might pull meta description text from other areas of the webpage. This helps create better answers for the searcher's query.
The optimal length for a Meta Description has recently changed which is definitely worth noting - Up until December 2017, Meta Descriptions had a optimal maximum character length of 160 characters. However now they have extended this Meta Description significantly so you can now include Keyword text up to 320 characters. This can be huge for your business as this will know all you to include twice as many short and long tail keywords in your Meta Description.
Here are a couple of important things to note when writing a Meta Description for your business:
- Powerful, attractive and well utilized Meta Descriptions can significantly impact your website slick through rate, which in turn can have a positive impact on your SERP (Search engine Ranking Performance).
- Including Long Tail Keywords which are more specific and detailed descriptions of your webpage and your products and services, this will lead more targeted traffic to your website and as a result increase conversion rates.
- It’s also vital that the Meta Description matches the text content used in the website copy itself as this will signal to Google that the Meta Description is correlated to the website ad copy so is more likely to be relevant.