Signs you need a new logo
March 28, 2018
For many already established companies, there comes a time when a new and fresh look and feel to their logo can be a welcome change to their business and one which can really help improve their brand identity.
However, many businesses can be reluctant to change, especially when the current branding has worked for them up until this point. So how would you know when it is the perfect time for logo rebranding? Here are a list of questions your organization should ask to find out if a logo rebranding is needed.
Do you encounter a change in services or products?
If your business is encountering a noteworthy change in your services, products, team or work environment structure, this could be a beneficial choice to rebrand your business and consider a logo redirection.
Have you introduced any products?
When you present any new products or services or make a completely new name, brand identity, consider a logo update.
Are you going to combine marketing strategies with others?
At the point when two organizations mix their strategies of marketing, colors, names, images, it is beneficial to redesign your logo to make sure the two organizations are similarly representing each other.
In the event that you started as a new business, you might not have initially had room schedule-wise, spending plan and the assets to apportion to a logo outline. Possibly it was done in a surge or by a novice designer and now it no longer means anything to your current image. If these are the situations, consider a logo refresh.
Additionally, if your brand has stayed with a logo for quite a while, and it is not something your clients essential distinguish your brand with, then there may be no reason to continue using it. It’s a good opportunity to design another. You can work with an expert logo designer that gives your brand a fresh and rejuvenated look while as yet keeping up the identity of your brand.