What is a 404 Error Page?
March 28, 2018
A 404 error is a standard HTTP error message code that means the webpage you were trying to reach couldn't be found on the server, meaning either the webpage was removed or moved and the URL wasn't changed correctly, or the person just typed in the URL incorrectly.
The Error 404 "Page not found" is displayed whenever someone asks for a page that’s doesn’t existing on your website. Since, there isn’t any web page to display, the web server sends a page that simply says "404 Page not found"
In order to reduce the no. of drop offs from 404 page, we recommend have a user friendly 404 page which can bring you back to the homepage easily.
For example, if someone goes to an incorrect webpage on our sister website, Autovation, they will arrive at this 404 page - https://www.autovation.ie/404
Here are a useful blog post which shows 5 ways how to utilize your websites 404 page.
Thanks for reading and we hope you found this article insightful.