Why your website should be mobile responsive?
March 28, 2018
In a nutshell, having your website responsive for mobile is highly important for your business and it is becoming increasingly vital day by day. In 2015, Mobile usage grew by 74% according to Cisco and the increased use of mobile phones for browsing website is showing no signs of slowing down.
By some estimates, 60% of all Internet access is mostly mobile and since the beginning of 2017, over 50% of Webcraft’s website traffic has been via mobile. Here’s our device breakdown below:
- 51.75% from Mobile
- 45.75% from Desktop
- 2.5% from Tablet
Considering how vital a website can be for any small business it seems only natural to take extra care to ensure the website is mobile friendly. It’s amazing to me how so many websites are still not optimized for a mobile experience.
Here are five reasons small businesses must have a mobile optimized website:
1) Mobile Users are Different
Mobile users have different goals than desktop users and they typically want information in quick, easily digestible bites.By making the path to purchase or enquiry simple and intuitive you’ll align more precisely with mobile users who need information rapidly to make decisions on the fly.
2) Better Brand Engagement
People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop. When your mobile experience is optimized for functionality and consistency it fosters trust and affinity with users. If you can’t provide what they need when they need it you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.
3) Mobile Increases Traffic
25% of global web searches are conducted on a mobile device by over a billion users worldwide and Google have prioritized mobile responsive websites ahead of non responsive.
4) Increase Online Sales
If you are looking to launch an e-commerce business, ensuring your store is responsive for mobile is essential as if it’s not seamless on mobile, you’re ultimately losing sales. Research has shown over 50% of mobile users will abandon your website if it takes more than 3 seconds to load and 30% will abandon a purchase transaction if the shopping cart isn’t mobile optimized - this could result in the loss of a lot of potential customers.
5) Reduce Your Bounce Rate
Content that looks great on a desktop might be unreadable on a mobile device. By providing mobile visitors with an intuitive & simple user experience you will obviously engage visitors longer and drive more of them to purchase or enquire. This is something we have placed huge emphasis on resulting in our bounce rates on mobile being lower than on any other device.
If you feel your website is losing potential customers due to it not being fully mobile responsive, then it may be time to optimize your mobile site and capture the traffic, leads and sales you’ve been missing out on. Feel free to contact us here and we can provide a free consultation.